When the Lake District asked for an identity for their campaign to seek World Heritage recognition, they wanted something that was based on the wealth of stories, past, present and future, that surround the much loved National Park. Through generative design we used people’s stories to create an identity for local businesses to use to gain attention and support for their bid.

Project completed as Creative Director at Uniform
Team credits: Timi Baleo, Pete Blake, Dave Bevan (writer)